kalko Compare
/ Apollo pricing
Apollo pricing in 2026
Apollo has a free plan, and its pricing page lists Basic from $49 a month and Professional from $99 a month. Its top tier is now called Custom. Credits are pooled across the team and expire at the end of each cycle.
Key takeaways
- Apollo's pricing page lists Basic from $49 and Professional from $99 a month (Apollo).
- Credits are pooled across the team, granted at the start of each cycle, and expire unused (Apollo).
- Every seat on a team must be on the same plan (Apollo).
- Basic billed monthly rose from $59 to $65 in 2026, and free credits fell from 100 to 75 (Emelia).
What are Apollo's plans?
Emelia reports $65 a month for Basic when billed monthly.
| Plan | Price | What it includes |
|---|---|---|
| Free | $0 | A limited contact database and basic sales engagement tools |
| Basic | From $49 a month | Contact access, CRM integrations and email automation |
| Professional | From $99 a month | Advanced automation, engagement tracking and AI features |
| Custom | Contact sales | Custom volumes, SSO and advanced security, with a 3-seat minimum (Salesgear) |
How do Apollo credits work?
- Credits are pooled across the team and granted at the start of each billing cycle (Apollo).
- Unused credits expire at the end of the cycle (Apollo).
- Admins can cap how many credits each user spends (Apollo).
- Add-on credits are charged right away and renew every cycle until you remove them (Apollo).
What costs are not obvious?
- Annual billing locks you in for 12 months before you can move to monthly (Apollo).
- All seats must be on the same plan, so one power user upgrades the whole team (Apollo).
- The top tier needs 3 seats, so its real entry price is about $357 a month (Salesgear).
- Extra credits cost about $0.20 each, with a 250-credit minimum (Salesgear).
Is Apollo worth it?
- Apollo is worth it for small and mid-market teams that want contact data and sequencing on one bill, starting free.
- Reviewers say email accuracy is weaker outside North America (Salesgear).
- Apollo tells you who exists in a market. It does not tell you which accounts need you this week.
Cheaper or different options
- Kalko: account intelligence that ranks accounts by need, from $99 per month, with a 200-credit trial and no card.
- Lusha: self-serve contact data from $37.45 a month billed annually, with a free plan.
- UpLead: verified contacts from $74 a month billed annually, with a 7-day trial.
Questions people ask
How much does Apollo cost?
Apollo has a free plan. Its pricing page lists Basic from $49 a month and Professional from $99 a month. The Custom tier needs a sales call.
Is Apollo free?
Yes. Apollo has a permanent free plan with a limited number of credits each month.
Do Apollo credits roll over?
No. Credits are granted at the start of each cycle and expire if you do not use them.
Sources
- Apollo: pricing, checked October 22, 2026
- Emelia: Apollo pricing, checked October 22, 2026
- Salesgear: Apollo pricing, checked October 22, 2026
- Lusha: pricing, checked October 22, 2026
- UpLead: pricing, checked October 22, 2026
Fewer accounts. Better won.
Bring your ICP. We will return a sourced market brief your team can inspect, approve, and act on.