/ guides

Guides for outbound teams.

Tool lists with prices checked on each vendor's page, and how-to guides that cite their sources.

/ tool lists
/ how-to guides and templates
Account research

How to research an account in 10 minutes

Research a target account before you reach out. A 6-step method that covers job posts, filings, news and reasons to skip, with a brief template.

10-K for sales

How to read a 10-K for sales

A 10-K tells you what a public company plans and fears. Learn which sections sales teams read, what to look for, and how to search filings for free on EDGAR.

Hiring signals

How to find companies that are hiring for a role your product supports

Job posts show what a company plans to build or fix. Learn how to find companies hiring for the roles your product supports, and how to read the posts.

Discovery call questions

Discovery call questions built from public signals

Ask discovery questions that show you did the work. Turn a job post or a filing into questions, with 12 examples and a prep checklist for the first call.

Using intent data

How to use intent data without the noise

Intent data shows which companies read about a topic. Learn how to use it without the noise: pick topics, filter by fit, and confirm each surge with a public signal.

Cold email

How to write a cold email that cites a source

Write a cold email that opens with something the buyer made public, names the source, and asks one question. Includes a template and Gmail's sender rules.

Cold email follow-up

Cold email follow-up templates that add a new fact

Follow up on a cold email without the empty bump. Three templates that each add one new public fact, plus the timing and the rules that keep you out of spam.

ICP template

Ideal customer profile template with a need column

A free ideal customer profile template that scores fit and need. Copy the table, fill it with your best customers, and use it to decide which accounts to work.

Kalko guides: tool lists, how-to guides and templates