kalkoThe words outbound teams use, defined.
Each term has a short answer, real examples, the steps to use it and the public sources behind every fact.
Sales signals
A sales signal is a public fact that suggests a company needs what you sell. See 11 examples, where each one is published, and how to check it.
→GlossaryIntent data
Intent data shows which companies read about a topic more than usual. Learn the types, where the data comes from, its limits, and how it compares to job post signals.
→GlossaryTrigger events
A trigger event is a change at a company that creates a reason to buy now. See common trigger events, where each one is published, and how to act on them.
→GlossaryGTM engineer
A GTM engineer builds the data and automation behind sales and marketing. Learn what the role does, the skills it needs, and how it differs from RevOps.
→GlossaryTarget account selling
Target account selling is a method where a team picks a short list of accounts and plans how to win each one. Learn where TAS came from and the steps it uses.
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