Compare
/ ZoomInfo pricing

ZoomInfo pricing in 2026

ZoomInfo does not publish its prices. On Vendr, buyers report a median of $33,500 a year across 1,578 purchases, with a range from about $7,200 to $156,000. Contracts usually run one to three years and renew automatically.

Key takeaways

  • ZoomInfo's pricing page lists use-case packages and usage-priced API, MCP and CLI access, but no prices (ZoomInfo).
  • Vendr reports a median of $33,500 a year, and an average saving of about 22% after negotiation (Vendr).
  • Spendflo reports a range of $19,000 to $240,000 a year (Spendflo, March 2025).
  • Renewals often carry a 5% to 10% yearly price increase (Vendr).

Does ZoomInfo publish its prices?

No. The pricing page lists packages for prospecting, account-based marketing, lead management, deal execution, data enrichment and revenue intelligence. Each one needs a sales call for a quote.

What do ZoomInfo customers pay?

SourceFigureBasis
Vendr$33,500 a year (median)1,578 purchases
Vendr$7,247 to $156,032 a yearRange of purchases
Spendflo$19,000 to $240,000 a yearPublished March 2025
SpendfloAbout $19,000 a yearEntry point for smaller teams

What contract terms do buyers report?

  • Terms of one to three years, with annual prepayment as the standard (Vendr).
  • A notice period of 30 to 90 days before renewal (Vendr).
  • Automatic renewal, often with a 5% to 10% yearly increase (Vendr).
  • Limits on changing seats and credits in the middle of a term (Vendr).

Is ZoomInfo worth it?

  • ZoomInfo is worth it for large teams that sell mainly into North America and want one vendor for contacts, intent and enrichment.
  • It is a poor fit for small teams, because the entry point is about $19,000 a year (Spendflo).
  • Reviewers on Trustpilot describe cancellation and renewal as hard.

Cheaper or different options

  • Kalko: account intelligence that ranks accounts by need, from $99 per month, with a 200-credit trial and no card.
  • Lusha: self-serve contact data from $37.45 a month billed annually, with a free plan.
  • UpLead: verified contacts from $74 a month billed annually, with a 7-day trial.
  • Apollo: a contact database with a free plan and paid plans from $49 a month.

Questions people ask

How much does ZoomInfo cost per year?

ZoomInfo does not publish prices. Vendr reports a median of $33,500 a year, and Spendflo reports $19,000 to $240,000.

Is there a free version of ZoomInfo?

ZoomInfo offers a free trial, but it has no free plan. The terms of the trial are not published.

Can you cancel a ZoomInfo contract?

Contracts usually renew automatically. Vendr reports a notice period of 30 to 90 days before the renewal date.

Sources

  1. ZoomInfo: pricing, checked October 22, 2026
  2. Vendr: ZoomInfo pricing, checked October 22, 2026
  3. Spendflo: ZoomInfo pricing guide, checked October 22, 2026
  4. Trustpilot: ZoomInfo reviews, checked October 22, 2026
  5. Lusha: pricing, checked October 22, 2026
  6. UpLead: pricing, checked October 22, 2026

Fewer accounts. Better won.

Bring your ICP. We will return a sourced market brief your team can inspect, approve, and act on.

ZoomInfo pricing in 2026: what customers pay, and the contract terms