kalko10 best ZoomInfo alternatives in 2026
The best ZoomInfo alternative depends on why you are leaving. For contact data at a lower price, look at Apollo, Lusha or UpLead. For accounts that need you now, with the evidence, look at Kalko.
Key takeaways
- ZoomInfo does not publish prices. Vendr reports a median of $33,500 a year (Vendr).
- Lusha and UpLead publish prices from $37.45 and $74 a month, billed annually.
- Apollo, Lusha, Clay and Unify have free plans.
The alternatives at a glance
| Tool | Best for | Data it uses | Price from | Free plan or trial |
|---|---|---|---|---|
| Kalko | Outbound teams that want a few accounts a week with evidence, and a list of accounts to skip. | Job posts, filings, news and public buyer posts | From $99 per month | Yes, 200 credits, no card |
| Apollo | Small and mid-market teams that want contact data and sequencing on one bill. | Contacts, intent, job changes | Free plan, Basic from $49 a month | Yes, free plan |
| Cognism | Mid-market and enterprise teams prospecting into Europe. | Contact data, phone-verified mobiles, intent | Not published | No, a free data sample only |
| Lusha | SDRs and small teams that want quick contact lookups. | Contact data and 26 signal types | $37.45 a month billed annually | Yes, free plan |
| Seamless.AI | Outbound teams doing high-volume list building. | Verified emails, phone numbers, intent | Not published | Yes, free credits |
| UpLead | Small teams that want verified contacts at a published price. | Verified contacts, technographics, intent | $74 a month billed annually | Yes, 7 days |
| 6sense | Enterprise teams running account-based programs. | Keyword intent, website visitors, contacts | Not published | A free option, limits not stated |
| Demandbase | Enterprise B2B teams running ABM with advertising. | Intent, website visitors, account data | Not published | Not stated |
| Clay | GTM engineers who build their own enrichment workflows. | More than 200 data vendors, AI research | Free plan, Launch from $185 a month | Yes, free plan |
| Clearcue | Teams and agencies running signal-based outbound. | Social posts, job posts, news, funding | Not confirmed | Yes, 7 days |
Why do teams leave ZoomInfo?
- Price: buyers report a median of $33,500 a year, and an entry point near $19,000 (Vendr, Spendflo).
- Contracts: terms of one to three years, with automatic renewal and a 5% to 10% yearly increase (Vendr).
- Cancellation: reviewers on Trustpilot describe it as hard.
1. Kalko
Finds what each company is working on but has not announced, from job posts, filings and buyer posts. Every claim carries a source and a date.
- Best for: Outbound teams that want a few accounts a week with evidence, and a list of accounts to skip.
- Watch out for: No website visitor identification, no LinkedIn channel, and no two-way HubSpot or Salesforce sync.
- Price: From $99 per month.
- Free plan or trial: Yes, 200 credits, no card.
2. Apollo
A B2B contact and account database with buying signals and built-in outreach.
- Best for: Small and mid-market teams that want contact data and sequencing on one bill.
- Watch out for: Reviewers quoted by Demandbase flag contact accuracy.
- Price: Free plan, Basic from $49 a month.
- Free plan or trial: Yes, free plan.
3. Cognism
A B2B contact database focused on compliant European data and phone-verified mobile numbers.
- Best for: Mid-market and enterprise teams prospecting into Europe.
- Watch out for: Pricing is quote-only, and reviewers quoted by Demandbase say some numbers are missing.
- Price: Not published.
- Free plan or trial: No, a free data sample only.
4. Lusha
Self-serve B2B contact data plus dated buying signals.
- Best for: SDRs and small teams that want quick contact lookups.
- Watch out for: The free plan is 40 credits a month.
- Price: $37.45 a month billed annually.
- Free plan or trial: Yes, free plan.
5. Seamless.AI
A prospecting tool that finds verified emails and phone numbers and automates outreach.
- Best for: Outbound teams doing high-volume list building.
- Watch out for: Paid prices are not published, and reviewers quoted by Demandbase raise concerns about business practices.
- Price: Not published.
- Free plan or trial: Yes, free credits.
6. UpLead
A B2B contact database with verified emails, mobile numbers, technographics and intent.
- Best for: Small teams that want verified contacts at a published price.
- Watch out for: Reviewers quoted by Demandbase say saved searches do not stick.
- Price: $74 a month billed annually.
- Free plan or trial: Yes, 7 days.
7. 6sense
An ABM platform that ranks accounts with keyword intent, website de-anonymization and B2B data.
- Best for: Enterprise teams running account-based programs.
- Watch out for: Reviewers quoted by Demandbase name a steep learning curve.
- Price: Not published.
- Free plan or trial: A free option, limits not stated.
8. Demandbase
An ABM platform that turns buying signals into account targeting, ads and sales follow-up.
- Best for: Enterprise B2B teams running ABM with advertising.
- Watch out for: Reviewers quoted by HockeyStack find the interface confusing.
- Price: Not published.
- Free plan or trial: Not stated.
9. Clay
A data and workflow platform that pulls from more than 200 data vendors and AI agents.
- Best for: GTM engineers who build their own enrichment workflows.
- Watch out for: Credits can burn fast, and the free plan caps tables at 200 rows.
- Price: Free plan, Launch from $185 a month.
- Free plan or trial: Yes, free plan.
10. Clearcue
A signal tool that watches social posts, job posts, news and funding to flag in-market accounts.
- Best for: Teams and agencies running signal-based outbound.
- Watch out for: Its homepage does not say it provides emails or phone numbers.
- Price: Not confirmed.
- Free plan or trial: Yes, 7 days.
How we picked
We make Kalko, so we list it first. The rest follow in our order of preference for a team leaving ZoomInfo.
We opened each vendor's site and pricing page on 22 October 2026, and we quote the limits from their own pages or from published reviews.
Questions people ask
Who is ZoomInfo's biggest competitor?
For contact data, Apollo is the most common choice. For account-based marketing, 6sense and Demandbase are the closest rivals.
Is there a free alternative to ZoomInfo?
Yes. Apollo, Lusha and Clay have free plans, and Kalko has a 200-credit trial with no card.
What is cheaper than ZoomInfo?
Lusha starts at $37.45 a month billed annually, UpLead at $74 a month, and Kalko at $99 a month.
Sources
- Vendr: ZoomInfo pricing, checked October 22, 2026
- Spendflo: ZoomInfo pricing guide, checked October 22, 2026
- Trustpilot: ZoomInfo reviews, checked October 22, 2026
- Demandbase: ZoomInfo competitors and alternatives, checked October 22, 2026
- HockeyStack: account intelligence software, checked October 22, 2026
- Apollo: pricing, checked October 22, 2026
- Cognism: pricing, checked October 22, 2026
- Lusha: pricing, checked October 22, 2026
- Seamless.AI: pricing, checked October 22, 2026
- UpLead: pricing, checked October 22, 2026
- 6sense, checked October 22, 2026
- Demandbase: pricing, checked October 22, 2026
- Clay: pricing, checked October 22, 2026
- Clearcue, checked October 22, 2026
Fewer accounts. Better won.
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