kalkoApollo vs ZoomInfo
Apollo and ZoomInfo are both B2B contact databases. Apollo has a free plan and published prices from $49 a month. ZoomInfo sells annual contracts with no published prices, and Vendr reports a median of $33,500 a year.
Key takeaways
- Apollo: A B2B contact and account database with buying signals and built-in outreach.
- ZoomInfo: A large B2B contact and company database with intent, website visitor and enrichment tools.
- Apollo price: Free plan, Basic from $49 a month. ZoomInfo price: Not published, Vendr median $33,500 a year.
Apollo vs ZoomInfo side by side
| Dimension | Apollo | ZoomInfo |
|---|---|---|
| What it does | A B2B contact and account database with buying signals and built-in outreach. | A large B2B contact and company database with intent, website visitor and enrichment tools. |
| Data it uses | Contacts, intent, job changes | Contacts, intent, website visitors |
| Best for | Small and mid-market teams that want contact data and sequencing on one bill. | Enterprise teams selling mainly into North America. |
| Watch out for | Reviewers quoted by Demandbase flag contact accuracy. | Reviewers quoted by HockeyStack say coverage is thin outside North America. |
| Price from | Free plan, Basic from $49 a month | Not published, Vendr median $33,500 a year |
| Free plan or trial | Yes, free plan | Yes, free trial, no free plan |
Which one fits your team?
- Pick Apollo when you are a small or mid-market team that wants contacts and sequencing at a published price.
- Pick ZoomInfo when you are an enterprise team that needs the widest coverage in North America and can sign an annual contract.
A third option: when you need to know who needs you now
Kalko ranks accounts by need and shows the source and date behind every claim. It starts at $99 per month, with a 200-credit trial and no card.
Questions people ask
What is better, Apollo or ZoomInfo?
Apollo suits small and mid-market teams that want a published price. ZoomInfo suits enterprise teams that need the widest coverage.
Is ZoomInfo more accurate than Apollo?
Reviewers quoted by Demandbase flag Apollo's contact accuracy, and reviewers quoted by HockeyStack say ZoomInfo is thin outside North America.
Who is cheaper, Apollo or ZoomInfo?
Apollo. It has a free plan and paid plans from $49 a month. ZoomInfo's median contract is $33,500 a year on Vendr.
Sources
- Apollo: pricing, checked October 22, 2026
- ZoomInfo: pricing, checked October 22, 2026
- Vendr: ZoomInfo pricing, checked October 22, 2026
Fewer accounts. Better won.
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