kalkoClay pricing in 2026
Clay has a free plan and two self-serve plans: Launch from $185 a month and Growth from $495 a month, billed monthly. Since March 2026, Clay charges in two units: Data Credits for data and Actions for each workflow step. Enterprise pricing is custom.
Key takeaways
- Data Credits start at $0.05 each, and Actions cost under $0.01 each (Clay pricing page).
- The free plan gives 500 Actions and 100 Data Credits a month, with tables of up to 200 rows (Clay).
- Data Credit top-ups cost 30% more than the plan rate, and Actions cannot be topped up (Clay).
- One fully enriched record uses about 6 to 20 Data Credits, or $0.30 to $1.00 (Crustdata estimate).
What are Clay's plans?
Clay's page also shows $167 and $446 for Launch and Growth. Those figures match annual billing.
| Plan | Price billed monthly | What it includes |
|---|---|---|
| Free | $0 | 500 Actions and 100 Data Credits a month, unlimited seats, tables up to 200 rows |
| Launch | From $185 a month | From 15,000 Actions and 2,500 Data Credits a month, phone enrichment, job change alerts |
| Growth | From $495 a month | From 40,000 Actions and 6,000 Data Credits a month, CRM sync, HTTP API and webhooks |
| Enterprise | Custom | Custom volumes, SSO and SCIM, role-based access, a dedicated strategist |
How do Clay Data Credits and Actions work?
- Data Credits pay for data you buy through Clay's marketplace. They start at $0.05 each.
- Clay does not charge Data Credits when an enrichment returns nothing.
- Actions pay for each step a workflow runs. They cost under $0.01 each and reset every cycle.
- A run that uses your own API key still uses an Action.
What costs are not on the pricing page?
- Top-ups: if Data Credits run out mid-cycle, extra credits cost 30% more than the plan rate (Clay).
- Actions: you cannot top them up. Hitting the limit means moving to the next tier (Clay).
- CRM sync: it starts on Growth, not on Launch (Crustdata review).
- Legacy plans: old Starter, Explorer and Pro customers who change plans after 10 April 2026 move to the new model (Crustdata).
What does one enriched record cost in Clay?
Crustdata estimates 6 to 20 Data Credits for one fully enriched record. At $0.05 a credit, that is $0.30 to $1.00 before Actions.
For 1,000 records, that is about $300 to $1,000 in Data Credits, plus the Actions each workflow step uses.
Is Clay worth it?
- Clay is worth it when a GTM engineer builds and runs the workflows, and the team needs many data sources in one table.
- Clay is a poor fit when nobody owns the workflows, because credits can burn fast (Trustpilot reviews).
- Reviewers also name a steep learning curve (Warmly).
Cheaper or different options
- Kalko: account intelligence that ranks accounts by need, from $99 per month, with a 200-credit trial and no card.
- n8n: workflow automation from 20 EUR a month billed annually, with no B2B data of its own.
- Cargo: GTM workflows as code, from $165 a month for 1,500 credits.
- Unify: signals and sequences from $20 a seat a month, billed monthly.
Questions people ask
How much does Clay cost?
Clay has a free plan. Launch starts at $185 a month and Growth at $495 a month, billed monthly. Enterprise is custom.
Is there a free version of Clay?
Yes. The free plan gives 500 Actions and 100 Data Credits a month, with tables of up to 200 rows.
What is the difference between Clay Data Credits and Actions?
Data Credits pay for data from Clay's marketplace. Actions pay for each workflow step, including runs on your own API keys.
Do Clay credits roll over?
Clay's pricing page says Data Credits roll over within limits, but the page is not consistent on this point. Actions reset every cycle.
Sources
- Clay: pricing, checked October 22, 2026
- Crustdata: Clay review and pricing, checked October 22, 2026
- Docket: Clay pricing research, checked October 22, 2026
- Trustpilot: Clay reviews, checked October 22, 2026
- Warmly: Clay pricing, checked October 22, 2026
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