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/ Clay vs Apollo
Clay vs Apollo
Clay and Apollo do different jobs. Apollo is a contact database with sequencing, and it starts free. Clay is a workflow tool that pulls from more than 200 data vendors, and a GTM engineer usually runs it.
Key takeaways
- Clay: A data and workflow platform that pulls from more than 200 data vendors and AI agents.
- Apollo: A B2B contact and account database with buying signals and built-in outreach.
- Clay price: Free plan, Launch from $185 a month. Apollo price: Free plan, Basic from $49 a month.
Clay vs Apollo side by side
| Dimension | Clay | Apollo |
|---|---|---|
| What it does | A data and workflow platform that pulls from more than 200 data vendors and AI agents. | A B2B contact and account database with buying signals and built-in outreach. |
| Data it uses | More than 200 data vendors, AI research | Contacts, intent, job changes |
| Best for | GTM engineers who build their own enrichment workflows. | Small and mid-market teams that want contact data and sequencing on one bill. |
| Watch out for | Credits can burn fast, and the free plan caps tables at 200 rows. | Reviewers quoted by Demandbase flag contact accuracy. |
| Price from | Free plan, Launch from $185 a month | Free plan, Basic from $49 a month |
| Free plan or trial | Yes, free plan | Yes, free plan |
Which one fits your team?
- Pick Clay when a GTM engineer builds custom enrichment and signal workflows across many data sources.
- Pick Apollo when you want contacts and email sequences on one bill, starting with a free plan.
A third option: when you need to know who needs you now
Kalko ranks accounts by need and shows the source and date behind every claim. It starts at $99 per month, with a 200-credit trial and no card.
Questions people ask
Is Clay better than Apollo?
Neither is better for every team. Clay builds custom workflows. Apollo gives you contacts and sequencing in one tool.
Can you use Clay with Apollo?
Yes. Many teams pull Apollo data into Clay workflows.
Which is cheaper, Clay or Apollo?
Both have free plans. Apollo Basic starts at $49 a month, and Clay Launch at $185 a month.
Sources
- Clay: pricing, checked October 22, 2026
- Apollo: pricing, checked October 22, 2026
Fewer accounts. Better won.
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