kalko Compare
/ Clay vs ZoomInfo
Clay vs ZoomInfo
Clay is a workflow tool that pulls data from more than 200 vendors. ZoomInfo is one large contact and company database. Pick Clay to build custom research, and ZoomInfo for enterprise contact coverage.
Key takeaways
- Clay: A data and workflow platform that pulls from more than 200 data vendors and AI agents.
- ZoomInfo: A large B2B contact and company database with intent, website visitor and enrichment tools.
- Clay price: Free plan, Launch from $185 a month. ZoomInfo price: Not published, Vendr median $33,500 a year.
Clay vs ZoomInfo side by side
| Dimension | Clay | ZoomInfo |
|---|---|---|
| What it does | A data and workflow platform that pulls from more than 200 data vendors and AI agents. | A large B2B contact and company database with intent, website visitor and enrichment tools. |
| Data it uses | More than 200 data vendors, AI research | Contacts, intent, website visitors |
| Best for | GTM engineers who build their own enrichment workflows. | Enterprise teams selling mainly into North America. |
| Watch out for | Credits can burn fast, and the free plan caps tables at 200 rows. | Reviewers quoted by HockeyStack say coverage is thin outside North America. |
| Price from | Free plan, Launch from $185 a month | Not published, Vendr median $33,500 a year |
| Free plan or trial | Yes, free plan | Yes, free trial, no free plan |
Which one fits your team?
- Pick Clay when you want to combine many data sources in your own workflows.
- Pick ZoomInfo when you want one vendor for contacts, intent and enrichment at enterprise scale.
A third option: when you need to know who needs you now
Kalko ranks accounts by need and shows the source and date behind every claim. It starts at $99 per month, with a 200-credit trial and no card.
Questions people ask
Is Clay a replacement for ZoomInfo?
For some teams. Clay can pull contact data from many vendors, but someone must build and run the workflows.
Which is cheaper, Clay or ZoomInfo?
Clay has a free plan and Launch from $185 a month. ZoomInfo's median contract is $33,500 a year on Vendr.
Sources
- Clay: pricing, checked October 22, 2026
- ZoomInfo: pricing, checked October 22, 2026
- Vendr: ZoomInfo pricing, checked October 22, 2026
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