10 best Apollo alternatives in 2026
The best Apollo alternative depends on why you are leaving. For a larger contact database, look at ZoomInfo or Cognism, and for LinkedIn prospecting, look at Sales Navigator. For accounts that need you now, with the evidence, look at Kalko.
Key takeaways
- Apollo has a free plan, and Basic starts at $49 a month (Apollo).
- Lusha and UpLead publish prices from $37.45 and $74 a month, billed annually.
- Sales Navigator Core costs $119.99 a month and gives no emails or phone numbers (LinkedIn).
The alternatives at a glance
| Tool | Best for | Data it uses | Price from | Free plan or trial |
|---|---|---|---|---|
| Kalko | Outbound teams that want a few accounts a week with evidence, and a list of accounts to skip. | Job posts, filings, news and public buyer posts | From $99 per month | Yes, 200 credits, no card |
| ZoomInfo | Enterprise teams selling mainly into North America. | Contacts, intent, website visitors | Not published, Vendr median $33,500 a year | Yes, free trial, no free plan |
| Cognism | Mid-market and enterprise teams prospecting into Europe. | Contact data, phone-verified mobiles, intent | Not published | No, a free data sample only |
| Lusha | SDRs and small teams that want quick contact lookups. | Contact data and 26 signal types | $37.45 a month billed annually | Yes, free plan |
| UpLead | Small teams that want verified contacts at a published price. | Verified contacts, technographics, intent | $74 a month billed annually | Yes, 7 days |
| Seamless.AI | Outbound teams doing high-volume list building. | Verified emails, phone numbers, intent | Not published | Yes, free credits |
| LinkedIn Sales Navigator | B2B sellers who prospect and multi-thread on LinkedIn. | LinkedIn member and company data | $119.99 a month, or $1,079.88 a year | Yes, card required |
| Clay | GTM engineers who build their own enrichment workflows. | More than 200 data vendors, AI research | Free plan, Launch from $185 a month | Yes, free plan |
| Amplemarket | Teams that want to replace a data tool, sequencer and dialer with one. | Contacts, post engagement, job changes | $600 a month, annual term | Yes, length not stated |
| Unify | SDR and AE teams that want signals and sequences in one tool. | Contacts, job changes, funding, web visits | $20 a seat a month, billed monthly | Yes, free plan and 14-day trial |
Why do teams leave Apollo?
- Credits: pooled credits expire at the end of each billing cycle (Apollo).
- Seats: every seat must be on the same plan, so one power user upgrades the whole team (Apollo).
- Accuracy: reviewers say email accuracy is weaker outside North America (Salesgear).
1. Kalko
Finds what each company is working on but has not announced, from job posts, filings and buyer posts. Every claim carries a source and a date.
- Best for: Outbound teams that want a few accounts a week with evidence, and a list of accounts to skip.
- Watch out for: No website visitor identification, no LinkedIn channel, and no two-way HubSpot or Salesforce sync.
- Price: From $99 per month.
- Free plan or trial: Yes, 200 credits, no card.
2. ZoomInfo
A large B2B contact and company database with intent, website visitor and enrichment tools.
- Best for: Enterprise teams selling mainly into North America.
- Watch out for: Reviewers quoted by HockeyStack say coverage is thin outside North America.
- Price: Not published, Vendr median $33,500 a year.
- Free plan or trial: Yes, free trial, no free plan.
3. Cognism
A B2B contact database focused on compliant European data and phone-verified mobile numbers.
- Best for: Mid-market and enterprise teams prospecting into Europe.
- Watch out for: Pricing is quote-only, and reviewers quoted by Demandbase say some numbers are missing.
- Price: Not published.
- Free plan or trial: No, a free data sample only.
4. Lusha
Self-serve B2B contact data plus dated buying signals.
- Best for: SDRs and small teams that want quick contact lookups.
- Watch out for: The free plan is 40 credits a month.
- Price: $37.45 a month billed annually.
- Free plan or trial: Yes, free plan.
5. UpLead
A B2B contact database with verified emails, mobile numbers, technographics and intent.
- Best for: Small teams that want verified contacts at a published price.
- Watch out for: Reviewers quoted by Demandbase say saved searches do not stick.
- Price: $74 a month billed annually.
- Free plan or trial: Yes, 7 days.
6. Seamless.AI
A prospecting tool that finds verified emails and phone numbers and automates outreach.
- Best for: Outbound teams doing high-volume list building.
- Watch out for: Paid prices are not published, and reviewers quoted by Demandbase raise concerns about business practices.
- Price: Not published.
- Free plan or trial: Yes, free credits.
8. Clay
A data and workflow platform that pulls from more than 200 data vendors and AI agents.
- Best for: GTM engineers who build their own enrichment workflows.
- Watch out for: Credits can burn fast, and the free plan caps tables at 200 rows.
- Price: Free plan, Launch from $185 a month.
- Free plan or trial: Yes, free plan.
9. Amplemarket
An all-in-one sales tool with B2B data, AI agents, multichannel sequences and a dialer.
- Best for: Teams that want to replace a data tool, sequencer and dialer with one.
- Watch out for: The entry plan is $600 a month on an annual term.
- Price: $600 a month, annual term.
- Free plan or trial: Yes, length not stated.
10. Unify
An outbound tool that combines prospect data, intent signals, AI research and sequencing.
- Best for: SDR and AE teams that want signals and sequences in one tool.
- Watch out for: The Base plan has no HubSpot or Salesforce sync.
- Price: $20 a seat a month, billed monthly.
- Free plan or trial: Yes, free plan and 14-day trial.
How we picked
We make Kalko, so we list it first. The rest follow in our order of preference for a team leaving Apollo.
We opened each vendor's site and pricing page on 22 October 2026, and we quote the limits from their own pages or from published reviews.
Questions people ask
What is the best free alternative to Apollo?
Lusha and Clay have free plans, and Kalko has a 200-credit trial with no card.
Is ZoomInfo better than Apollo?
ZoomInfo has a larger database and costs far more. Vendr reports a median of $33,500 a year.
Is Sales Navigator an Apollo alternative?
In part. It finds people on LinkedIn, but it gives no emails or phone numbers and no lead export.
Sources
- Apollo: pricing, checked October 22, 2026
- Salesgear: Apollo pricing, checked October 22, 2026
- ZoomInfo: pricing, checked October 22, 2026
- Cognism: pricing, checked October 22, 2026
- Lusha: pricing, checked October 22, 2026
- UpLead: pricing, checked October 22, 2026
- Seamless.AI: pricing, checked October 22, 2026
- LinkedIn: Sales Navigator plans, checked October 22, 2026
- Clay: pricing, checked October 22, 2026
- Amplemarket: pricing, checked October 22, 2026
- Unify: pricing, checked October 22, 2026
Fewer accounts. Better won.
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